A Digital Fall fashion show here marked the close of the first Glazed Conference devoted to setting the stage for wearable computing startups to become billion-dollar businesses.
"It looks like technology for the sake of technology is dead," said Eliane Fiolet, co-founder of popular technology news website Ubergizmo.com and organizer of the fashion show.
"It has to be good looking; be a great piece of technology, and monitor something you care about," she contended. "If you don't care, you will never wear it. And, if it is ugly, you will never wear it.
"People want a great piece of technology that works well and looks great."
Companies are increasingly tuning into desires for sophisticated gadgets that also let people express personal styles, she noted.
Jawbone lets people customize colors of Jambox wireless speakers that synch wirelessly to smartphones, tablets, or laptop computers.